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EMAIL MARKETING
Email has become one of the most powerful marketing
tools of the Internet. With low costs and high measurability,
it a powerful medium for communicating with and selling to
your customers.
Delivering financial returns far in excess of direct mail, email
has to become part of your marketing mix.
But there are pitfalls, and Mercury Direct can help you
navigate them. Email marketing is a complex tool which
requires expertise in:
• permission-based mailing practices
• content creation
• offer management
• list segmentation & targeting
• triggered messaging
• ISP delivery rules
• regulatory compliance
• data security
• database management
While email is complex, the rewards are significant.
Contact Mercury Direct to develop and execute
email marketing campaigns that drive real business value.
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