|
|
|
|
|
|
RSS
Most businesses have a passionate customer
segment constantly seeking new information
from them. Product changes and updates, rate
changes and company headlines are just some
examples of content that these advocates are
searching for.
Real Simple Syndication (RSS) is a format that
satisfies the needs of these customers. RSS enables
the sharing of content among different websites—
sites syndicate their “feeds” (content) to users who use
an RSS reader/aggregator to download the content.
Think of it as email without the delivery hassles.
Your customer sets up an RSS link and receives
your company/product updates as you make them
available. RSS allows users to keep up with their
favorite websites in an automated manner without
having to check each one manually.
Mercury Direct will help you with the development,
implementation and ongoing management of RSS
feeds as a marketing tool for your business. Contact us today.
|
|
|
|
