PROGRAM DESIGN & EXECUTION
Mercury Direct lives and breathes program design and execution. A well-designed marketing program can
accomplish multiple business objectives simultaneously,
leading to deeper relationships with your customers and
optimized ROI for your business.
Our programs are comprehensive, integrated initiatives
targeted at solving your business problems and providing
you with meaningful and measurable results. Campaigns,
on the other hand, are onetime events aimed at delivering
a single, targeted outcome. While there is a time and place
for both, we believe programs deliver more effective,
Whether it’s a program or a campaign, the marketing
rules have changed. In the past, the audience and the
offer drove a campaign’s success. With the explosion
of interactive marketing channels, consumers are now
expecting relevant, targeted communications in real-time,
through their preferred channel.
The resulting complexity presents itself in questions such as:
• Will the micro-site we built for this program look the same in
different web browsers?
• Will our email messages render the same way across the
different ISP platforms?
• How will I know that my text messages are being delivered
• Is my multi-channel campaign compliant with Can-Spam
regulations, Mobile Marketing Association (MMA) best
practices and ISP double-opt-in preferences?
Mercury Direct knows how to navigate this evolving and ever-changing terrain. Contact the experts of interactive, multi-channel marketing and let us walk you through this challenging obstacle course.