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ACQUISITION
Acquiring new customers is the lifeblood of any business.
Doing so cost effectively is the marketer’s never-ending challenge.
From building prospecting models, to list rental and demographic
overlays, to creative and offer design and mail production, the
detailed tasks associated with powerful acquisition programs are
extremely involved. And that’s just a traditional direct mail
acquisition program.
When you add Search Engine Marketing (SEM), Search
Engine Optimization (SEO) and email pass-along to the
mix, your acquisition activities become even more complex.
And don’t forget that any acquisition program not supported
by a well-defined and executed Onboarding program puts
as much as 35 - 40% of your new customers at risk of attrition!
Mercury Direct has the targeted, interactive acquisition programs that put your business in front of potential
customers. The customers that make sense to acquire—
the ones whose needs you can satisfy. Contact us today
to discuss how Mercury Direct can drive profitable new
customers to your business.
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